Bagged knockoff cereals taking bites out of name brands' revenue
Malt-O-Meal is notching impressive gains in the cold cereal market with such knockoffs as Tootie Fruities, which bear a striking resemblance to Froot Loops, and Cheerios imitator Honey Nut Scooters.
MINNEAPOLIS — If Toucan Sam heard what Malt-O-Meal is up to, it would throw him for a loop. It would make the Honey Nut Cheerios bee buzzing mad.
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